×
Brand Repositioning || Moody
Moody was moving away from a well-known brand and needed to establish an identity of its own. The challenge was creating something that could carry the recognition and community equity they had built, while feeling distinctly female without falling into the familiar visual shorthand of “women’s community” branding.
I worked with the team to define what Moody should stand for independently, developing a new brand identity and visual language that felt more specific to its community and less tethered to the brand it had grown from.
The work spanned positioning, differentiation and visual identity, creating a cohesive system for how Moody would show up and build recognition.
