Portfolio

We were looking to grow an audience pre-product of freelancers, creatives & non-linear careerists.

Once we had our target audience, we started researching what were the key things these audience were searching for on socials and the content that was resonating. From their we built our social content pillars & series.

At Ponnd I have created 3 viral content formats (career lore, Portfolio 101 & disgustingly hireable) that have reached millions of people.

Grown the the accounts to 80K followers across channels keeping a high engagement rate of 12%. At our peak we've reached 3M people monthly.

Community & partnerships are integral to Ponnd.

We've created longterm partnerships with hospitality groups such as the Ace Hotel & Mucho Group as well as with other creators such as Coming Up Roses & So Invested.

We host quarterly free events for our Sydney community for Ponnd and have an active whatsapp group chat with 600+ members.

I love sharing my expertise, facilitating conversation and hosting events.

I've hosted multiple events for Ponnd, presented at SXSW & am the co-host of upcoming podcast Three Martini Lunch

At Ponnd with Bella we publish a weekly newsletter to our 2K subscribers on career, culture & design. As well as my own called Airtime where I talk about marketing & culture.

The most successful article "how to start building a brand world" has got over 2K views and 230+ engagements.

Across my time at Ubisoft + PLAION I worked across a variety of lifestyle and gaming focused influencer campaigns in a paid and organic capacity.

Some of the highlights were launching KCD2 which was PLAIONS best ever performing influencer campaign, working with Riley Hempson on Let's Sing & leading up Rianbow Six Siege's long term influencer strategy.