About me
Bio
I'm a content, culture & marketing strategist who loves to work on projects at the intersection of technology, people & entertainment.
I know where, when and how your brand should be in the world. I specialise in positioning, narrative & distribution with a focus on how ideas move through culture to reach the right audience. I have 8+ years experience working across tech & entertainment brands.
I'm currently building Ponnd. Spaces and tools that allow people to quickly, easily, beautifully display their life's work. Ponnd is for anyone who ever felt that they don't fit a CV.
I also consult at Elsewhere where people and brands can work with me on content, partnership & community strategy.
Talk to me if you're
A founder who feels like their brand is talking to the void/ A brand that needs a fresh lense on what they've built so far/ Building a creator or community program from zero / Curious about non-linear careers, internet culture, or the future of work
Likes
storytelling / a martini/ catan /rabbit hole/playing pool(badly)/influencer drama/reality TV/a 2hr podcast/talking about trends/being organised chaos
Dislikes
ai UGC content/volume as the only strategy/slow walkers/judging too soon/committing to a single path/a 3hr movie/people who recline on airplanes/people who tell me I can't do something
Skills
Strategy & Thinking
Through high level marketing & content strategy I can refine your brand voice and find your audience
People & Leadership
I can bring a team together and communicate projects effectively.
Research & Insight
I use trend & audience research to develop in-depth strategies for tech & entertainment brands
Writing & Voice
I specialise in social first copywriting and long form content to refine your brand voice
Marketing & Reach
I know where your brand needs to be, what it needs to say and who to partner with to get there
Business & Ventures
I can help develop partnership strategies & market expansion to wider your audience
