Journey

Ponnd was born from the frustration that as an ambitious, creatively inclined person that professional tools we use are simply abit cooked.

Ponnd is the antidote to that trying to making professionals lives just a little bit better. Our first offering is a shareable live portfolio that pulls all your work into one link. Beautiful instantly.

At ponnd I handle all marketing including social strategy and content, brand and messaging, partnerships, events, and community. Over the past 6 months our socials have grown to 80K+ and at peak reached 3M people a month with 3 key viral series.

Elsewhere is where I work with brands & people to help their brands get remembered.

I can do small projects like a social audit to end to end cultural strategy and brand voice. If you need help with your content, partnership or community strategy, you've landed in the right place.

I’m proud to be part of Blackbird’s Giants Cohort 8. Giants is a free, fully-virtual community helping early stage founders take their first giant steps through 1:1 mentoring, resources and community.(http://www.blackbird.vc/giants)

I ideated and executed launch campaigns across APAC for titles like Dead Island 2, PAYDAY 3, Let's Sing & Kingdom Come Deliverance ||.

I led creator and community strategy across AAA live-service and free-to-play titles like Just Dance and Rainbow Six — launching the Ubisoft ANZ TikTok channel from scratch to 30K followers in 6 weeks, organically, while building and maintaining relationships with creators, agencies, and key partners across every social platform. One campaign for Just Dance beat KPIs by 109%, generating 3M views

At Umm, I led PR and influencer strategy for clients including Logitech G, Ultimate Ears, Meatstock, Sweetstock, and FOTSUN. Standout results: a 294% increase in Logitech G's influencer reach and 467% increase in engagement (FY20), a 100%+ YoY lift in Ultimate Ears' influencer reach, and a single launch event (MEGABOOM 3 / BOOM 3) that generated 2.3M reach in one night.