DAVID YOSE LEE

WRITING / SLOWER DESIGN

EMPHASIZE A MOVEMENT OF FOCUS, TALENT, AND COMPREHENSION OVER FAST-PRODUCTION AND SHORT-LIVED TRENDS. REMIND OTHERS THE IMPORTANCE OF CREATIVITY AND INSIDE-OF-THE-FRAME THINKING. LIMITATIONS AND CONSTRAINTS ARE UNDERRATED. THERE ARE AN ABUNDANCE OF CHOICES AND IDEAS. THIS CREATES FEAR DUE TO THE EVER-CHANGING ECOSYSTEM OF TECHNOLOGY. MASTER THE CURRENT TOOLS AND EXTRACT THE MOST OUT OF THEM, INSTEAD OF CONSTANTLY WANTING TO CLUTTER MY MIND WITH THE NEWEST TOOLS AVAILABLE. THE SHARPENING OF CRAFTSMANSHIP. IT’S ABOUT THE JOURNEY AND THE SATISFACTION, NOT JUST THE FINAL PRODUCT.

EMPHASIZE A MOVEMENT OF FOCUS, TALENT, AND COMPREHENSION OVER FAST-PRODUCTION AND SHORT-LIVED TRENDS. REMIND OTHERS THE IMPORTANCE OF CREATIVITY AND INSIDE-OF-THE-FRAME THINKING. LIMITATIONS AND CONSTRAINTS ARE UNDERRATED.

THERE ARE AN ABUNDANCE OF CHOICES AND IDEAS. THIS CREATES FEAR DUE TO THE EVER-CHANGING ECOSYSTEM OF TECHNOLOGY. MASTER THE CURRENT TOOLS AND EXTRACT THE MOST OUT OF THEM, INSTEAD OF CONSTANTLY WANTING TO CLUTTER MY MIND WITH THE NEWEST TOOLS AVAILABLE. THE SHARPENING OF CRAFTSMANSHIP. IT’S ABOUT THE JOURNEY AND THE SATISFACTION, NOT JUST THE FINAL PRODUCT.

WRITING / OFFLINE IS THE NEW LUXURY

I AM LESS INTERESTED IN A EXODUS FROM FACEBOOK OR X THAN I AM IN A MASS MOVEMENT OF REVIVED ATTENTION: WHAT HAPPENS WHEN PEOPLE REGAIN CONTROL OVER THEIR ATTENTION AND BEGIN TO CHANNEL IT AGAIN, TOGETHER. IS OFFLINE THE NEW LUXURY?

I AM LESS INTERESTED IN A EXODUS FROM FACEBOOK OR X THAN I AM IN A MASS MOVEMENT OF REVIVED ATTENTION: WHAT HAPPENS WHEN PEOPLE REGAIN CONTROL OVER THEIR ATTENTION AND BEGIN TO CHANNEL IT AGAIN, TOGETHER. IS OFFLINE THE NEW LUXURY?

INSPIRED →

YOURTERN / DOP

I WAS RESPONSIBLE FOR IDEATION, CURATING SHOT LIST, ORGANIZING CALL SHEET, ASSISTING WITH LIGHTING, LOCATION, AND INTERVIEWING. A SHORT STORY FOLLOWING A YOUNG ADULT IN A DIFFICULT SEASON, FOLLOWING TRENDS, EAGER FOR POSITIVE CHANGE, EVENTUALLY SEEING THE INTERNSHIP PROGRAM APPEAR ON THEIR ALGORITHM IN PERFECT TIMING. THIS NON-VERBAL NARRATIVE, DESCRIBED ONLY VISUALLY, STRETCHES OUT THROUGH THE TIMELINE. ATTACHED IN BETWEEN ARE ALL OF THE INTERNS AND THEIR TESTIMONIES, ANSWERING QUESTIONS ABOUT THEIR PERSONAL EXPERIENCES, GROWTH, ADVICE FOR FUTURE INTERNS, AND COMPILED MEMORIES. 2X CANON C70, 3X APUTURE LS 300X

I WAS RESPONSIBLE FOR IDEATION, CURATING SHOT LIST, ORGANIZING CALL SHEET, ASSISTING WITH LIGHTING, LOCATION, AND INTERVIEWING.

A SHORT STORY FOLLOWING A YOUNG ADULT IN A DIFFICULT SEASON, FOLLOWING TRENDS, EAGER FOR POSITIVE CHANGE, EVENTUALLY SEEING THE INTERNSHIP PROGRAM APPEAR ON THEIR ALGORITHM IN PERFECT TIMING. THIS NON-VERBAL NARRATIVE, DESCRIBED ONLY VISUALLY, STRETCHES OUT THROUGH THE TIMELINE.

ATTACHED IN BETWEEN ARE ALL OF THE INTERNS AND THEIR TESTIMONIES, ANSWERING QUESTIONS ABOUT THEIR PERSONAL EXPERIENCES, GROWTH, ADVICE FOR FUTURE INTERNS, AND COMPILED MEMORIES.

2X CANON C70, 3X APUTURE LS 300X

INTERN SHOW / DIRECTOR & PRODUCER

LEAD FROM END-TO-END, PRE TO POST-PRODUCTION, INC. BRAINSTORMING, SET DESIGN, LIGHTING, CAMERA, AND CONTENT STRATEGY. THE MISSION WAS TO PROMOTE THE INTERNSHIP FOR PROSPECTIVE INTERNS BY SHARING OUR LESSONS AND UNIQUE PROGRAM EXPERIENCE. I EXECUTED AN INSTAGRAM CONTENT STRATEGY THAT HELPED GREW ACCOUNT REACH BY +982%, PROFILE VISITS +620%, AND SIGN-UP LINK VISITS +248%, LEADING TO HIGHER APPLICATIONS SUBMITTED FOR THE FOLLOWING INTERN COHORT. SONY FX3, SONY A7IV, SONY A7RII, 2X APUTURE LS 300X, APUTURE LS 1200D PRO, 8X8 ULTRA BOUNCE, 3X SHURE SM7B, 2X RODE WIRELESS GO II

LEAD FROM END-TO-END, PRE TO POST-PRODUCTION, INC. BRAINSTORMING, SET DESIGN, LIGHTING, CAMERA, AND CONTENT STRATEGY.

THE MISSION WAS TO PROMOTE THE INTERNSHIP FOR PROSPECTIVE INTERNS BY SHARING OUR LESSONS AND UNIQUE PROGRAM EXPERIENCE.

I EXECUTED AN INSTAGRAM CONTENT STRATEGY THAT HELPED GREW ACCOUNT REACH BY +982%, PROFILE VISITS +620%, AND SIGN-UP LINK VISITS +248%, LEADING TO HIGHER APPLICATIONS SUBMITTED FOR THE FOLLOWING INTERN COHORT.

SONY FX3, SONY A7IV, SONY A7RII, 2X APUTURE LS 300X, APUTURE LS 1200D PRO, 8X8 ULTRA BOUNCE, 3X SHURE SM7B, 2X RODE WIRELESS GO II

WINTER RETREAT / GRAPHIC & PRODUCT DESIGN

I WAS TASKED WITH CREATING THE COVER DESIGN FOR THE WINTER RETREAT BOOKLET AND POSTERS. WORKING CLOSELY WITH THE HEAD DEPARTMENT STAFF, I TRIED TO UNDERSTAND THE THEME TO TRANSLATE THEIR VISION INTO A DISTINCT IDENTITY FOR THIS EVENT ACROSS PRINT PRODUCTS. THIS WORK SPANNED ACROSS LAYOUT AND INFORMATION ARCHITECTURE. I APPROACHED THE IDEATION PROCESS BY ASKING MYSELF, HOW CAN I REDUCE COGNITIVE OVERLOAD BY SOLELY FOCUSING ON THE THEME. BY DOING SO, I MOCKED UP A MINIMAL, ABSTRACT COVER, AND PLACED TEXT ON THE PADDING. THE BOOKLET CONSISTED OF FOUR PAGES, EIGHT SIDES, EMPTY SPACE FOR SERMON NOTES, IMPORTANT SCHEDULE DETAILS, EMERGENCY CONTACT INFO, AND A YEARBOOK PAGE FOR ATTENDANTS TO SIGN AND WRITE PERSONAL LETTERS FOR EACH OTHER.

I WAS TASKED WITH CREATING THE COVER DESIGN FOR THE WINTER RETREAT BOOKLET AND POSTERS. WORKING CLOSELY WITH THE HEAD DEPARTMENT STAFF, I TRIED TO UNDERSTAND THE THEME TO TRANSLATE THEIR VISION INTO A DISTINCT IDENTITY FOR THIS EVENT ACROSS PRINT PRODUCTS.

THIS WORK SPANNED ACROSS LAYOUT AND INFORMATION ARCHITECTURE.

I APPROACHED THE IDEATION PROCESS BY ASKING MYSELF, HOW CAN I REDUCE COGNITIVE OVERLOAD BY SOLELY FOCUSING ON THE THEME. BY DOING SO, I MOCKED UP A MINIMAL, ABSTRACT COVER, AND PLACED TEXT ON THE PADDING.

THE BOOKLET CONSISTED OF FOUR PAGES, EIGHT SIDES, EMPTY SPACE FOR SERMON NOTES, IMPORTANT SCHEDULE DETAILS, EMERGENCY CONTACT INFO, AND A YEARBOOK PAGE FOR ATTENDANTS TO SIGN AND WRITE PERSONAL LETTERS FOR EACH OTHER.

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